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Poll facts & stats

4 sourced facts about how people are actually reached and talked to for surveys, each with the context behind the number. 4 more are in today's round and appear here after it closes.

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The basics

By 2018, what share of people contacted actually completed a typical U.S. telephone survey?

Answerabout 6%

Response rates fell from about 7% in 2017 to 6% in 2018, continuing a long decline in telephone survey participation.

Source: Pew Research Center (2018) pewresearch.org

Pew Research Center's American Trends Panel, created in 2014, recruits about how many U.S. adults at random?

Answerabout 10,000

Panel members answer periodic online surveys instead of being freshly recruited for every single poll.

Source: Pew Research Center (2014) pewresearch.org

The U.S. Current Population Survey, the source of the monthly unemployment rate, samples about how many households?

Answerabout 60,000 households

The Census Bureau conducts this survey monthly, and its sample design was most recently redesigned in 2014.

Source: Wikipedia (Current Population Survey) (2014) en.wikipedia.org

Going deeper

A 2010 study of 100,000 online surveys found response rates dropped by about how much once a survey reached 20 questions?

Answerabout 6% drop

The same study found only about a 3% drop at 10 questions, and the drop-off actually slowed down for longer surveys.

Source: Wikipedia (Survey methodology) (2010) en.wikipedia.org

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